COMPANY INTRODUCTIONWe pursue new values of beauty with
30 years of technological innovations and knowhow.
  • COMPANY
  • Coreana Introduction

History

  • 2010
    • Selected as "Female-friendly company" for women to work in
    • Celebration of the 20th anniversary of Beauty Life's foundation and vision declaration
    • Cheon-an Plant, achieve zero-accidents 6 fold
    • Model contract with Seo Woo (LAVIDA)
    • Model contract with Han Hye-jin
    • Model contract with Kim So-yeon (OVLEAU)
  • 2009
    • Export of Magnolia raw material to France (Guerlain launched Magnolia line)
    • Chairman SANG OK, YU noticed for his distinguished services and awarded Okkwan Order of Cultural Merit
    • Establishment of Coreana Beauty Institute, lifelong education institute
    • Chairman SANG OK, YU donated 200 pieces of cultural assets to the National Museum of Korea (In celebration of 100th annivesary of Korea Museum, first to donate personal collection)
  • 2008
    • First in the industry to acquire CCMS Certification (Fair Trade Commission)
    • Opening of Coreana Beauty Institute, Seocho main institute
    • 20th Foundation Anniversary
    • Chairman SANG OK, YU published his book "My Precious Things"
    • First in the industry to be reviewed for CCMS Certification
    • Strategic Technology Cooperation Agreement with Chungbuk Techno Park Traditional Medicine Industry Center
    • Launched at Lotte Main Department Store
    • Introduction of mSFA system
    • CGMP recertification (4th time)
    • Opened e-learning center, Coreana learning site
    • Inauguration ceremony of Co-CEO: CEO HACK SOO, YU and Kim Tae-joon
  • 2007
    • CCMS (Consumer Complaints Autonomous Management) Charter and Declaration of Autonomous Management
    • Luxury esthetic shop Cellenique open its first store
    • Opening of 1st Miffle China (Dalian)
    • Incorporation of Amia International as an affiliate
    • Introduction ceremony of Coreana Consumer Complaints Autonomous Program
    • The 1st award ceremony for ENTIA Design Competition
    • Exclusive model contract with Kim Nam-joo (new brand model for ZAIN)
  • 2006
    • Reconstruction of Cheon-an Plant Warehouse and operation of DPS system
    • Opening of Coreana Cosmetics Botanical Garden
    • Registration of the Coreana Museum of Art (13th top tier art museum in Seoul)
    • Exclusive model contract with Park Jin-hee (new brand model for NOKDU)
    • Coreana Research Institute renewed, renamed "Song-pa Technology Research Organization'
  • 2005
    • Launched enterprise ERP-WSP system
    • Exclusive model contract with Kim Min-jung
    • Chairman SANG OK, YU published management essay, "Culture Management"
    • Renewal of Seocho Office
    • Implementation of the new employee system (job group, position, name change)
    • Exclusive model contract with Lee Yeon-hee for ENTIA
    • Establishment of Corvis Corporation
  • 2004
    • Outsourcing of public relations and design tasks (Switch Corporation Co., Ltd.)
    • Coreana Cosmetics Song-pa office building completed (Seocho-dong, Seocho-gu, Seoul)
    • Establishment of Coreana Tianjin Limited Corporation
    • Renewal of exclusive model contract with Chae Shi-ra (13 years in a row, longest-running brand model in Korea)
    • Registration of Coreana Cosmetics Museum (6th top tier specialized museum)
    • Opening of Cosmetic Museum of Cheon-an Coreana Research Organization
    • Exclusive model contract with Rain (singer) for ENTIA
  • 2003
    • Opening of space * c Cosmetic Museum
    • Korea's first ever anti-wrinkle herbal cosmetic brand ZAIN broadcasted on TV-CM
    • CEO Park Chan-won takes office
    • Appointment of Vice Chairmen Song Un-han
  • 2002
    • SANG OK, YU takes office as the 9th chairman of Korea Museum Association
    • Establishment of Product Liability (PL) Management System
    • Hankyung Business names Coreana Cosmetics as Korea's Top 100 Companies
    • Chairman SANG OK, YU published management essay "CEO Who Puts On Makeup"
    • Grounbreaking ceremony of space * c
    • Chairman SANG OK, YU selected as one of the top 100 CEOs that moves Korea by Chosun Ilbo,
  • 2001
    • Ministry of Health and Welfare selects next-generation leading products (wrinkle improvement and whitening functional cosmetics)
    • Largest monthly sales exceeded KRW 40B
    • Established joint investment in Gose Korea Cosmetics Co., Ltd.
    • Opening of Cosmetics Museum at Seocho Office
    • Chairman SANG OK, YU relected as the 37th chairman of the Korea Cosmetics Association (4th term)